Brand discovery.

By filling out this questionnaire, you’re going to create an authentic and lasting brand by discovering your vision, values, and tone of voice.

Part 1: Brand Discovery

What is your business name?

How did you come up with the name?

What is your headline?

What purpose does your brand serve?

What makes your brand unique from the rest of the market?

What common enemy are you solving for your customer?

A common enemy is a problem someone wants to overcome; the reason a prospect found your brand is because they are looking fora solution.

What is your brand bio?

A statement that will inform customers on what you have to offer. Remember, this is about your audience, not you. How are you going to help them overcome their common enemy? Prove that you recognize their problem and what is holding them back.

How do you want your customer to feel when interacting with your brand?

List 3 visual adjectives that you would use to describe your brand

Make sure they are strong & unique!

List 3 emotional adjectives that you would use to describe your brand.

Make sure they are strong & unique!

Pick 3 of the above adjectives (core essences) and decide how you want them to translate visually:

Organic should translate visually through photography; cleansing through colors; feminine through typography

What would you do if your business could not fail and you had financial freedom?

What are your business goals? Where do you see yourself in 3,6,9, and 12 months?

Part 2: Dream Customer Discovery

Who is going to invest in your products or service? Everyone's purchasing habits are different; what may be an impulse buy for one person is an investment for someone else, but at the end of the day they have one thing in common- they are spending disposable income on your brand.

What questions does my customer have about my product or service?

What are the top 3 ways using my product or service will help them?

What other options do they have to solve their common enemy?

How can my brand alleviate their anxieties?

What is the best way to reach my customer?

What types of promotions are going to engage my customer?

What types of promotions don't work?

What types of new products or services will interest my customer?

Part 3: Dream Customer Profile 1

Now that you have discovered general pyschographics, it's time to create specific profiles for your dream customers!

Gender?

Age?

Do they have children?

Occupation?

Income?

Where do they live?

What do they look like?

What do they spend their disposable income on?

Where do they vacation?

What is their style?

What do they value? What is important to them?

What do they dream about? Who do they want to be?

Write one paragraph (3 sentences) about your dream customer:

Part 4: Dream Customer Profile 2

Discover your second dream customer