Part 3: Public Relations
Summary:
Are you a designer, maker, or business selling a product or service? If so, you’ve come to the right place! I get it—hiring a PR firm can be extremely expensive. A firm’s retainer can cost you anywhere from $2,000 upwards of $10,000 a month with no guarantee of coverage which is why I created this course. You don’t need to hire a firm and you don’t need a large budget; all you need to invest is your personal time.
We are going to cover publicity strategies for your brand; you will be provided with the courage to empower yourself, build relationships, and land media coverage so you earn recognition within the market.
What’s Inside:
- 44 page workbook (9 exercises + templates)
- 6 modules
The eBook:
Module 1 – The Basics
• Understand the difference between marketing, advertising, publicity, and public relations
• Choosing the right media type for your brand
• Examples of publicity
• Knowing your why
• Ps of marketing and publicity
Module 2 – Perfecting Your Pitch and Angle
•Knowing how to write about your brand while incorporating your USP
• Identifying your customer while crafting your story and writing your pitch• Important dates and themes
• Getting product featured in Holiday Gift Guides
Module 3 – Preparing to Pitch
• Organizing assets including your press kit
• Discovering media that fits by maintaining and editorial calendar, knowing who to pitch to, and understanding common mistakes
Module 4 – Getting Coverage
• When to pitch and follow up
Module 5 – Additional Publicity
• How to work with social media influencers, celebrities, and podcast hosts• Tracking your success
Module 6 – Leveraging Press
• Leveraging your press mentions