CLIENT SPOTLIGHT—
LOYAL
Vaginal health with Loyal Body
OBJECTIVE
We teamed up with Loyal during their initial launch phase and expansion into CVS.
NutraBast launched their sister company, Loyal, to make whole body wellness the norm. We joined Loyal during their new product launch into Target and CVS through creative direction, email marketing, and social media management.
SERVICES
Instagram Management
Email Marketing
Creative Direction
Amazon Storefront
We curated and managed Loyal’s Instagram presence to reflect their bold wellness mission. From grid design and content creation to stories, captions, and scheduled posts—we ensured every visual and word aligned with their expansion into national retail. The result: a scroll-stopping feed that built trust and sparked engagement.
No. ① — Instagram Management
No. ② — Email Marketing
We led the creation of Loyal’s email ecosystem. This included launch campaigns, retention-focused flows, and evergreen welcome sequences tailored to wellness-conscious consumers. Each send was optimized for conversion, education, and loyalty.
No. ③ — Creative Direction
For Loyal’s brand launch photoshoot, we developed and directed a visual world that captured the soul of their whole-body approach to wellness. From moodboard to final edit, our team oversaw styling, props, and composition—ensuring every shot served the brand’s entry into the wellness space with clarity and character.
We designed Loyal’s Amazon storefront to mirror their clean, elevated brand identity—bringing cohesion across all retail channels. From product imagery and banners to copy and layout strategy, we created a seamless shopping experience optimized for both education and conversion.